Commercial photography · Mexico City
beauty, product and fashion, directed from brief to final frame.
I photograph beauty, fragrance, fashion and product for brands, agencies and retailers — more than twenty years turning briefs into precise images, from mass-market catalogs to luxury labels.

Portfolio · 01—05
what I shoot
Selection
a selection
Approach
more than a shot list.
Every project starts with understanding the brand: what the image has to say, to whom, and where it will live. From there I propose, direct and execute.
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01
Concept and art direction
I start from your brand identity and brief — or just the seed of an idea — and develop a visual concept of its own. I supervise execution and get hands-on on set whenever the image calls for it.
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02
Any production setup
Agencies, production companies, in-house marketing teams or a brand just starting out: I adapt to each way of working, from catalog volume to the detail of a luxury campaign.
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03
Impeccable delivery
Consistent light, color and finish from the first frame to the last. It’s why mass-market and luxury brands alike trust me with their product.
I’ve worked with brands including Avon, Liverpool, El Palacio de Hierro, The Silver Deer, Woolworth and Costa Coffee.
Have a project coming up?
Tell me what you need — product, dates and how the images will be used. I’ll reply personally.
Start a project















